Privacy Policy

About Us

Bestree provides plant propagation – combining scientific precision with commercial scale, and opening the door to healthier, more profitable orchards worldwide. This website is available through: Home – Bestree (or any linked domains) (the “Website”). By contacting us, using or accessing, visiting or using any our Website, and related services (collectively the “Services”) you understand and agree to the terms of this policy, including all limitations of liability and disclaimers contained herein. Please read this policy carefully.

The Website and related Services are operated by Bestree Ltd., incorporated in the State of Israel, and their affiliates (the “Company”, “Bestree”, “we,” or “us”).

This privacy policy provides you with information about how we handle and protect the Personal Information (as defined below) that we collect, use or otherwise process about any user that access and engages with our Website and Services (referred to as “User”, “you” or “your“). This Website is not intended to be used by children under the age of 18.

The use of certain functionalities within our Website and Services may require registration or submission of certain Personal Information, as describe in this privacy policy. You have no legal requirement to provide us your Personal Information. We collect, process and retain your Personal Information only if you choose to access and engage with our Website and/or Services in accordance with this privacy policy.

Your Consent

Please read this privacy policy carefully to understand how we handle your Personal information. By accessing or browsing the Website and Services, or otherwise sharing your personal information with us, you confirm that you have read and understood the terms of this privacy policy and our Terms & Conditions. If you do not agree to this privacy policy, please discontinue and avoid accessing and using our Website and Services.

When you engage with our Website and Services, we will collect Personal Information from you for the purposes detailed in this Privacy Policy. We hereby inform you that you have no legal obligation to provide us with any Personal Information (or any other data) and the provision of it is solely based on your free will. However, if you don’t provide us with your Personal Information we will not be able to provide you with our services and some aspects of the Website may not be available to you.

Where applicable, by using the Website and Services and uploading Personal Information to the Website or Services, you hereby represent, acknowledge and provide your informed consent to the following: (i) the Personal Information is yours or if it related to a third party you have the legal right to provide us with it, and that it is complete, accurate and true; (ii) the Personal Information you provide will be stored in our data base(S) and will be processed by us (including, third parties acting on our behalf as specified further below, such as cloud computing services), also outside your jurisdiction, such as outside of European Economic Area (EEA). These countries’ data protection laws do not always offer the same level of protection for Personal Information as offered in EEA. We will, in all circumstances, safeguard Personal Information as set out in this Privacy Policy and for the purposes as specified in below.

Key Definitions

“Applicable Privacy Laws“: means the General Data Protection Regulation (EU) 2016/679 (“GDPR”); European Union Member State laws, rules and guidelines implementing or supplementing the GDPR, as amended from time to time and to the extent applicable to the Company; and any other applicable privacy or other law to the extent applicable to the Company, including the Israeli Privacy Law – 1981 and any regulations enacted thereunder including the Privacy Protection Regulations (Transfer of Data to Databases Abroad), 5761-2001 and Privacy Protection Regulations (Data Security), 5777-2017 and any applicable guidelines, standards and/or instructions published by the Israeli privacy authority in effect from time to time relating to data security and data privacy.
“Personal Information” refers to information about a living individual, which means that they can be identified (a) from that data, or (b) from that data and any other information which is, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular person or could in the future, come into the possession of the data controller, and as provided in this Privacy Policy below.
“Data Controller” refers to the person, organisation, public authority, agency, or other body who, either alone or with others, determines the purposes for which and the manner in which any Personal Information is to be processed, and defines the controls required for such processing.
“Data Processor” refers to any person or organisation (other than an employee of the Data Controller) who undertakes the processing of Personal Information on behalf of the Data Controller.
“Processing” refers to any operation which is performed upon or applied to Personal Information, whether undertaken manually or by automated means, including its acquisition, organisation, storage, retrieval, consultation, amendment, availability, disclosure, erasure, or destruction.
“Supervisory Authority” refers to: (a) the national data protection authority of each EEA country, responsible for enforcing GDPR within their own nation b) any similar regulatory authority responsible for the enforcement of Data Protection Laws and Regulations outside of Europe; or (c) In Israel, the Israeli Privacy Protection Authority and the Israeli Database Registrar. The Supervisory Authority is also the reporting point for data breach notifications, for conducting investigations.

Your Data Controller

When accessing and using our Website and Services, Bestree is your data controller. If you have any questions, concerns, complaints, or comments regarding our data practices, please get in touch with us:

Bestree

Email: [email protected]

This privacy policy is divided into the following sections:

Section 1 What Personal Information do we collect about you?

Section 2 Use of Cookies

Section 3 How do we use the Personal Information we collect about you?

Section 4 What is our legal justification for using your Personal Information?

Section 5 With whom do we share your Personal Information?

Section 6 How is your Personal Information transferred outside of the EEA?

Section 7 How long do we keep your Personal Information for?

Section 8 How do we keep your Personal Information secure?

Section 9 What rights do you have regarding your Personal Information?

Section 10 Does this privacy policy apply to third party links?

Section 11 How do we approach changes to this privacy policy?

Section 120 Governing Law and Jurisdiction

Section 13 Contact us

What personal information do we collect about you?

As you use the browse and interact with our Website and Services, we collect and process certain personal information directly from you and/or automatically generate it as you use our Website and Services, as provide here:

Personal information that you give to us:

When you access, engage or use our Website and Services, we collect and process the following Personal Information:

Website and Technical information collected and processed through our Services: details of your visits to our Website and information collected through cookies and other tracking technologies, including, but not limited to, your Internet protocol (IP) address and domain name, traffic data, location data, the country which requests information web logs, Information about your visit and usage, through and from our Website – traffic data, IP location, weblogs and other communication data and information provided when requesting downloads and use of our Services; and other communication data on to the resources that you access and use.
Your Contact information. If you send us a question or inquiry or ask for other support or Services, we will need you to provide us with personal identifiers (such as your full name, email country) and any information you choose to include in the open message text box or chat with us. We use this information to fulfil your request for additional information, use of services or support from us. We may also use this Personal Information to send you communications and/or direct marketing materials on our products or offers we feel may be of interest to you, subject to separate consent, if needed under Applicable Privacy law.
Non-personal information

The type of information that may be automatically collected is non-personal information, which includes your session durations, the frequency and scope of your use of the Service and information about your mobile device and internet connection including the operating system you use and browser type.

Sensitive Personal Data

Subject to the following paragraph, we ask that you do not send us, and you do not disclose, any sensitive personal data (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Services or otherwise to us.

If you send or disclose any sensitive personal data to us when you submit content to the services, you consent to our collecting and processing and use of such sensitive personal data in accordance with this policy. If you do not consent to our processing and use of such sensitive personal data, you must not submit such content to us. Please note that even if these information are provided, we will not store them anywhere on our side.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

IF YOU ARE UNDER THE AGE OF 18 YOU MAY NOT USE THE SERVICES.

Use of Cookies and Cookies Policy:

To collect this Personal Information, we use cookies and other tracking technologies to collect statistical data on our Website’s usage and functionality, to improve your user experience, for research, to analyse and compile information received from all our users for modelling structure or to decide on certain changes in connection with your use of our Services and/or Website, for marketing and commercial purposes as well as for data security.

Cookies are small pieces of text sent by your browser to your device. Cookies can be persistent (cookies that remain on your device for a set period of time or until you delete them) or session (cookies that are deleted as soon as you close your browser). When you use our Website and Services, we and our third-party providers may place a number of cookies on your device. These cookies include:

Analytical Cookies [PLEASE CONFIRM]

Name	Expiry	Purpose
_gid	At the end of 24 hours	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that is collected includes the number of visitors, their source, and the pages they visit anonymously.
_gcl_au	At the end of 3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gat_gtag_UA_97087241_1	At the end of 1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behavior and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_ga_DJWS17J012	At the end of 2 years	This cookie is installed by Google Analytics.
_ga	At the end of 2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.

All session cookies expire after you close your browser. Persistent cookies can be removed by following your browser’s directions. To disable cookies and limit the collection and use of information through them, you can set your browser to refuse cookies or indicate when a cookie is being sent. When you opt-out, an opt-out cookie will be placed on your device. The opt-out cookie is browser and device specific and will only last until cookies are cleared from your browser or device. To find out how to see what cookies have been set on your device, and how to reject and delete the cookies, please visit: https://www.aboutcookies.org/. However, if you choose to decline cookies, you may not be able to experience the full features of our Website and related services. To learn more about cookies and how to manage them, visit internetcookies.org.

Google Analytics – We use Google Analytics to collect information on your use of the Website and used to improve it. In order to collect this information, Google Analytics may set cookies on your browser, or read cookies that are already there. Google Analytics may also receive information about you from applications you have downloaded that partner with Google. We do not combine the information collected through the use of Google Analytics with personally identifiable information. See http://www.google.com/policies/privacy/partners/ for information about how Google uses the information provided to Google Analytics. You can control the information provided to Google and opt out of certain ads provided by Google by using any of the methods set forth here or using the Google Analytics opt out browser add-on here.

How do we use the Personal Information we collect and process about you?

We collect and process the Personal Information where it is necessary for the adequate performance of the contract regarding the your engagement with our Web and Services.

We will collect, process and use your personal information for the following purposes:
- To allow you to access the Website and related Services;
- To provide technical support;
- To ensure that the Website and Services are functioning correctly and to monitor, investigate any bug with, and improve them;
- For research purposes and for further analysis and statistics, where data will be anonymized where possible, to improve our Website (for example, we analyze information collected through cookies to help us understand behavior when accessing the Website); and
- To improve your user experience; for example, change the location of certain buttons in the screens in our Website and Services.
- To communicate with you, to respond to any of your questions or requests, including any data subject’s rights requests, to update, notify and inform you on any updates concerning our Website and our Services.
- To analyze and compile information, including statistical information collected from all our users, for modelling structure or to allow us to decide on certain changes in connection with your use of our Services and/or Website.
- For data security.
- To create aggregated statistical data, inferred Non-Personal Information or anonymized or pseudonymized data (rendered non-personal), which we or our subsidiaries may use to provide and improve our respective services;
If it is in our legitimate interests, for business development and marketing purposes:
- We may use your Personal Information to provide you with marketing information about products or services which we think would be of interest to you. These may be sent by email, a text message, or any other available channels, in some circumstances, we may telephone you to explain this information to you.

We take care to ensure that our marketing activities comply with all applicable legal requirements and applicable privacy laws. This mean that we ask, and you hereby consent that we send you marketing materials.

In all cases, you can opt-out of receiving marketing communications, at any time. You can do this by clicking on the “unsubscribe” link in any marketing email or by contacting us using the details set out at the end of this Privacy Policy.

Please note that, even if you opt-out of receiving marketing messages, we may still send you communications in connection with the services we provide to you.

To comply with any applicable privacy laws that apply on us – this may include where we reasonably consider it, as among our legitimate interests or the legitimate interests of others to comply, as well as where we are legally required to do so.
If we need to do so to establish, exercise, protect or defend our contracts or legal rights, or the rights of others including our employees and affiliates, or detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, we may share Personal Information with investigators, advisors, consultants or law enforcement authorities.

Any Personal Information collected and processed will be made in complete transparency, under lawful means, and only to allow you to use our Website and Services, and for our legitimate purposes as detailed in this privacy policy. We will only use and process your Personal Information for the Purposes it was collected for or a reasonably compatible purpose if necessary.

What is our legal justification for using your Personal Information?
- We will only use your Personal Information for the purposes set out in this privacy policy where we have a “legal basis” for handling it. This means that at least one of the following conditions apply in each situation where your personal information is used by us:
  - Our use of your Personal Information is necessary to enable the use of the Website and Services, and our contractual obligations to our users;
  - Our use of your Personal Information is necessary for complying with our legal obligations: for example, if we are requested to disclose your Personal Information to regulatory bodies or law enforcement authorities;
  - Where neither (a) nor (b) apply, use of your Personal Information is necessary for our legitimate interests or the legitimate interests of others (for example, to ensure the security of our Website and Services).

With whom do we share your Personal Information?
- Except as disclosed in this privacy policy, Bestree do not share your Personal Information with any outside parties. We share your Personal Information as described below:
  - Third-Parties Service providers: we share Personal Information with our trusted service providers including technical, IT, hosting (including cloud base computing services), logistical or administrative services providers and, accountants, consults, insurers, as well as other outsourcing services that may be required to provide our services and operate our Website and certain Services functionalities, for the purposes stated in this privacy policy only or upon your request.
  - Legal requirements: to the extent required or authorized by law, if we think it is necessary to comply with the law or if we need to do so to protect or defend our legal rights, or the rights of others (including to investigate and protect our users from fraudulent or unlawful use of the Website), we will share your Personal Information with third parties requiring information for legal reasons or third party investigators, authorities, regulators or law enforcement bodies.
  - Official Authorities. We may need to disclose Personal Information in response to lawful requests by public authorities or law enforcement officials, law enforcement requirements.
  - Marketing: Third parties companies and/or services providers that assist us in our marketing, advertising and promotional activities; and
  - Analytics providers that assist us in the improvement and optimization of the Website and process personal information in the context of provision of analytical services to us.
- We will also disclose your personal information to third parties:
  - Where it is in our legitimate interests to do so to run, grow and develop our Services, subject to applicable law:
    - If we sell or buy any business or assets, (including under negotiation procedures), or undergo a reorganization process or engage in a joint ventures or in connection to any assignment of our business or entities to a third party, to the extent required, we will disclose your personal information to the prospective seller or buyer of such business or assets or for such merger, acquisition or reorganization process;
    - If our Company or substantially all of its assets are acquired by a third party, in which case Personal Information held by Bestree will be one of the transferred assets, subject to applicable law limitations and confidentiality undertaking.
  - To protect the rights, property or safety of Bestree, our employees, customers, suppliers, contractors and/or other persons and/or to prevent or minimize any damages to their property, wellbeing or any loss or expenses according, all in accordance with our discretion;
  - To establish, protect, or exercise our legal rights, as required to enforce our terms of service or other contracts; to defend against legal claims or demands; to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to those rights;
  - Please note that when we share your Personal Information with a third party upon your request, or consent and/or in order to provide you with the Services of our Website or any other service you requested, subject to the terms of this privacy policy, the said information will be subject to such third parity’s own terms and conditions and privacy policy, and we are not responsible for such third parties use.
  - If we are under a duty to disclose or share your Personal Information in order to comply with any legal obligation, any lawful request from government or law enforcement officials and as may be required to meet national security or law enforcement requirements or prevent illegal activity.
  - We may share anonymous, statistical or aggregated information, or other data that does not directly identify you, with third parties for the purposes detailed in this Privacy Policy, including to further develop, customize and improve our Website and Services rendered by us or any related third party.

How is your personal information transferred outside of the EEA?
- The Personal Information will be used, stored and/or accessed by staff operating outside the EEA working for us, our affiliates or third-party suppliers.
- When transferring personal information outside the EEA, we will usually:
  - In accordance with Article 46.2 of the General Data Protection Regulation (GDPR), include the standard contractual clauses approved by the European Commission for transferring personal information outside the EEA into our contracts with those third parties; or
  - In accordance with Article 45 of the GDPR, ensure that the country in which your personal information will be handled (such as the State of Israel, where our Company is based) has been deemed “adequate” by the European Commission.

How long do we keep your personal information for?

We will only retain your Personal Information as long as reasonably required to provide you with the Services unless a longer retention period is required or permitted by law (for example, for regulatory purposes). If you withdraw your consent to us processing your Personal Information, we will erase your Personal Information from our systems, unless the data is required for the Company to establish, exercise or defend against legal claims or it is necessary for the performance of the requested Services.

How do we keep your personal information secure?
- We use appropriate technical and organizational measures to protect personal information against accidental or unlawful destruction or accidental loss, alteration unauthorized disclosure or access, in accordance with applicable law. We use, among other things, encryption mechanisms and other protections to maintain confidentiality, privacy and prevent unauthorized interruption into our data base(s) and Personal Information, and review these mechanisms from time to time.
- In the course of provision of your Personal Information to us, your Personal Information is likely to be transferred over the internet and/or stored on a cloud-based server. Although we make every effort to protect the Personal Information which you provide to us, the transmission of information over the internet and storage in a cloud-based server is not completely secure. As the communications and Services is done by means of the internet, and as an online platform, we cannot guarantee that the use of Services or the interaction therewith will be 100% free viruses, worms, Trojans, and all other malware which are otherwise out of our reasonable control.
- As such, you acknowledge and accept that we cannot guarantee the security of your personal information transmitted to or automatically created by the Services we offer and that any such transmission is at your own risk. We will not be liable for any damage caused by such unauthorized access or use, as long as we adhere to acceptable information procedures and measures.
- Please note that you are responsible for the use of personally identifiable information and your device. For example: in order to protect your Personal Information from data incidents such online fraud (“phishing”), as do not provide identifying information to others (e.g. by e-mail), make sure that the contact information you provide us (including your phone number and e-mail address) is correct. You should take steps to protect against unauthorized access to your device by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private, use anti-virus measures, and computer security means on your end equipment from which you browse our Website. You should make sure to update software, downloads only from official sites, use encryption, avoid using public computers or public WIFI networks, do not share sensitive information on social networks.
- If you are concerned that information that you provided to us about you has reached unauthorized third parties, please contact us immediately at: [email protected].
- Where there is a concern that you have violated this Privacy Policy or our a concern to our users data security, we may, at any time, suspend or disable your access to our Website temporarily or permanently, in addition to any other remedy that may be available to us under applicable law.
What choices and rights do you have regarding your personal information?
- Note to our Users and Visitors who are in Israel: We hereby inform you of the following rights (by virtue of Israeli Data Protection Legislation) with respect to the Processing of your Personal Data:
  - Right to review and access: unless a specific exemption applies under Israeli Data Protection Legislation, you may have the right to request a review of your Personal Data.
  - Right to update, amendment and deletion: if the Personal Data processed by Bestree is incorrect, incomplete, unclear or outdated, you may have the right to have your Personal Data rectified or deleted.
  - Right to withdraw consent: If the Processing of your Personal Data is based on your consent, you have the right to withdraw your consent to such Processing at any time.

Rights of individuals in the European Union:

If our processing of your personal information is subject to the General Data Protection Regulation (GDPR), you are entitled to request us to:

Confirm whether or not Personal Information about you is being processed;
Provide you with further details about how we process your Personal Information;
Provide you with a copy of any Personal Information which we hold about you;
Update/correct any of your Personal Information;
Delete any Personal Information which we hold about you;
Restrict the way that we process your Personal Information;
Consider any valid request to transfer your Personal Information to a third-party provider of services (data portability);
Consider any valid objections which you have to our use of your Personal Information.
Right to withdraw consent: If the Processing of your Personal Data is based on your consent, you have the right to withdraw your consent to such Processing at any time.

You can send us your request with respect to such rights at: [email protected].
We will consider all such requests and provide our response within a reasonable period (and in any event within any time period required by applicable law). Please note that those rights do not always apply and there are certain exceptions to them. We will also need to confirm your identity before acting on certain requests.
Please note, as set forth in this Privacy Policy, we may share Personal Information about you with third parties. You are aware and hereby acknowledge that, if you ask us to update or delete information about you, we will not be able to update or delete information that was shared and held by such third parties which is subject to their own terms and privacy policies.
If you have a complaint about how we use your Personal Information, we would always prefer you to contact us first. However, you may also make a complaint to your local data protection authority in the EU country where you are based. If you are unsure which data protection authority to contact, please contact us at: [email protected].

How do we approach changes to this privacy policy?

We will change this privacy policy from time to time. Any changes we make to our privacy policy in the future will be posted on this page with the “last updated” date at the bottom of this page amended accordingly. You are responsible for viewing these Privacy Policy periodically for updates by checking the ‘Updated’ date which appears at the top of this Policy. Your continued use of our Web or our Services after a change, modification, or update of this Policy has been made shall constitute your acceptance of the updated Policy.

Governing Law and Jurisdiction

This Privacy Policy will be governed and interpreted pursuant to the laws of the State of Israel without giving effect to its choice of law rules. You expressly agree that the exclusive jurisdiction for any claim or action arising out of or relating to this Privacy Policy shall be to the competent courts in Tel Aviv, Israel, to the exclusion of any other jurisdiction.

Contact us

If you have any comments or questions regarding this privacy policy or the Personal Information practices in connection with our website and related services, please contact us at: [email protected].

Last Modified: 14/12/ 2025