About Us

avocado tissue culture box

Our Story

Bestree was founded to solve one of agriculture’s most persistent challenges: how to reliably propagate hard-to-root plants at commercial scale. Driven by deep agronomic experience and powered by cutting-edge biotechnology, the company developed and refined a proprietary tissue culture platform capable of producing clean, uniform, and disease-free avocado rootstocks – year-round, and at scale. Following years of research, validation, and production optimization, Bestree successfully brought tissue culture avocado rootstocks to commercial reality – setting a new benchmark for precision, quality, and consistency. Today, Bestree is redefining what’s possible in plant propagation – combining scientific precision with commercial scale, and opening the door to healthier, more profitable orchards worldwide.

young avocado seedlings

Our Vision

At Bestree, we envision a future where even the hardest-to-propagate plants are grown with precision, reliability, and scale. Our mission is to lead the global transition from traditional propagation to clean, standardized, and profitable tissue culture solutions – starting with avocado, and expanding into other strategic crops. We aim to become the partner of choice for nurseries, growers, and agri-tech innovators.

avocado roots

Our Mission

At Bestree, our mission is to bring sustainability, innovation, and agricultural excellence together to strengthen the future of global food production. We are committed to developing clean, reliable, and high-performance propagation materials that help growers reduce disease, improve resource efficiency, and increase long-term orchard productivity. Guided by a deep love for agriculture and a belief that advanced technologies should benefit every grower, we aim to extend the advantages of precision tissue culture to developing countries-supporting resilient orchards, stronger communities, and a more sustainable agricultural ecosystem worldwide.

Our Values

At Bestree, product reliability is at the core of everything we do – from precise protocol development to scalable implementation. We deliver results growers can count on.

Scientific Rigor

Built on data, validation, and accountability

Integrity & Trust

Long-term relationships based on openness and reliability

Uncompromising Quality

From lab to field, quality is a foundation

Scalable Thinking

Building systems that grow with our partners

Our Team

Behind every Bestree solution is a team of agronomists, scientists, and business leaders with a shared mission: to bring innovation to life – and to market. With decades of experience in both traditional nursery methods and advanced tissue culture, our team offers a rare combination of field knowledge, biotech expertise, and sharp commercial insight. From lab to greenhouse to global partnerships – we turn complex science into practical, scalable, and profitable solutions for nurseries, growers, and the industry at large.
guy herzl

Guy Herzl

CEO

lior

Dr. Lior Rubinovich

Founder and Scientific Advisor

Gilad Eliraz

Chairman

shaul zaban

Shaul Zaban

Biz Dev

hedva

Hedva Peer

Production Manager

fadia

Fadia Abu Shahin

Lab Manager

Talya_Etzion

Dr. Talya Etzion

R&D Director

Dr. Evyatar Steiner

R&D Scientist

Do You Want To Grow With Us?

avocado seedling